A website for your real estate business is crucial. Take note that 45% of all buyers go to the internet as their first step in looking for a home as reported by the National Association of Realtors. Surprisingly, only 4% of these buyers go to open houses as their first step in searching.
But sadly, some websites do not have the X-factor to attract and drive potential clients to their site. So the marketing strategy of using the web to market and promote properties lies on the effectiveness of the website itself. And the effectiveness of the real estate website depends on its features that will ensure a good experience for every visitor.
So what are the features that every hard working small and medium sized estate agents use on their websites to make sure that visitors stay on their site and will not transfer to the competitor?s site. Here are the top 5 features any real estate website must have:
1. Photos Imagine a real estate website selling homes and other properties without a picture? Even if a picture is worth a thousand words, it is good to have at least 5-10 high quality pictures and more for your site and listings. They need not be taken by professional photographers, but just make sure they showcase the properties? strong points. Buyers rate this feature as very useful because they can take a glimpse at the homes or properties without ever going to the actual location which definitely saves much of their time.
2. Complete Information A real estate website shouldn?t only need to have detailed information about the properties, but also a complete information for all home buyers to see like the number of beds, baths, the flooring measurement, details of rooms, description of the interior, the landscape, amenities, type of roofing, street view, home mortgage calculator, and so on.
3. Virtual Tours Virtual tours offer buyers a comprehensive view of the a href=?http://homesforsaledenverco.com/short-sales/?>Short Sale Homes in Denver CO you are selling. There are software programs available online that you can download and allow you to stitch your photos together and create 360 degree photos, for instance.
4. Contact Information of the Real Estate Agent On your own site, never forget to include your contact info apparently obvious to visitors, visible to potential buyers, and working in all types of browsers. Don?t just rely on making it simple. There are some buyers and visitors who might actually miss your contact info so, be sure that you have it done visibly or placed it in the last line of the description.
5. Neighborhood Information 44 percent of home buyers rated ?Neighborhood Information? as very useful in a real estate website. The property description is not enough so you need to provide some info regarding the neighborhood and location. Most home buyers search for a neighborhood instead of a specific house so you might as well have it visible in your page or create a separate page for each property, add description like schools, offices, and so on, and have it link on the property.
Other useful features are property search by keyword, postcode, property type, price, number of bedrooms etc., enquiry forms for Contact Us, Request a Showing etc., built in email marketing features, SEO with search engine friendly URL?s and modified page titles, keywords and descriptions, and a whole more.
Of course there are other important features that you need to have in your site, but these five must always be in your site for it to be an effective real estate website and therefore meet the expectations of a savvy home buyer.
If you?ve been thinking about your site, visit Mesa Arizona Real Estate to see the five features incorporated so well . And for an up to date real estate property information, visit Homes for Sale in Stafford VA.
Source: http://conneticutrealestatehomes.com/?p=188
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