The Magic Of Thinking Big (cont) | Brisbane Personal Trainer ...

Believe You Can And You Will pages 15-22

Several years ago after addressing a group of businessmenin Detroit, I talked with one of the gentlemen who approached

me, introduced himself, and said, ?I really enjoyed your talk. Can
you spare a few minutes? I?d like very much to discuss a personal
experience with you.?
In a few minutes we were comfortably seated in a coffee
shop, waiting for some refreshment~.
?I have a personal experience,? he began, ?that ties in perfectly
with what you said this evening abput making your mind
work for you instead of letting it work agai~st you. I?ve never
explained to anyone how I lifted myself out of the world of
mediocrity, but I?d like to tell you about it.?
?And I?d like to heal? it,? I said.
?Well, just five years ago I was plodding along, just another
guy working in the tool-and-die trade. I made a decent living
by average standards. But it was far from ideal. Our home was
much too small, aid there was no money for those many things
we wanted. My wife, bless her, didn?t complain much, but it was
written all over her that she was more resigned to her fate than
she was happy. Inside I grew more and more dissatisfied. When I
let myself see how I was failing my good wife and two children,
I really hurt inside.
?But today things are really different,? my friend continued.
?Today we have a beautiful new home on a two-acre lot and a
year-round cabin a couple hundred miles north of here. There?s
no more worry about whether we can send the kids to a good
college, and my wife no longer has to feel guilty every time she
spends money for some new clothes. Next summer the whole

16 BElIEVE YOU CAN SUCCEED AND YOU WILL
family is flying to Europe to spend a month?s holiday. We?re
really living.?
?How did this all happen)? I asked.
?It all happened,?- he continued, ?when, to use the phrase
you used tonight, ?I harnessed the power of belief: Five years ago
I learned about a job with a tool?and?die company here in Detroit.
We were living in Cleveland at the time. I decided to look into
it, hoping I could make a Jittle more money. I got here early on
Sunday evening, but the interview was not until Monday.
?Mer dinner I sat down? in my hotel room, and for some
reason, I got really disgusted with myself. ?Why,? I asked myself,
?am Ijust a middle?class failure? Why am I trying to get ajob that
represe.nts such a small step forward??
?I don?t know to this day what prompted n:e to do it, but
I took a sheet of hotel stationery and wrote down the names
of five people I?ve known well for several years who had far
surpassed me in earning power and job responsibility. Two were
former neighbo?rs who had moved away to fme -subdivisions.
Two others were fellows I had worked for, and the third was a
brother?in?law.
?Next-again I don?t know what made me do this-I asked
myself, what do my five friends have that I don?t have, besides
better jobs? I compared myself with them on inteiligence, but I
honestly couldn?t see that they excelled in the brains department.
Nor could I truthfully say they had me beat on education, integ?
rity, or personal habits.
?Finally, I got down to another success quality one hears a
lot about: initiative. Here I hated to admit it, but I had to. On this
point my record showed I waS far below that of my successful
friends.
BELIEVE YOU CAN SUCCEED AND YOU WILL 17
?It was now about 3 A.M., but my mind was astonishingly
clear. I was seeing my weak point for the first time. I discovered
that I had held back. I had always carried a little stick. I dug into
myself deeper and deeper and found the reason I lacked initiative
was because I didn?t believe inside that I was worth very much.
?I sat there the rest of the night just reviewing how lack of
faith in myself had dominated me ever since I could remember,
how?! had used my mind to work against myself. I found I had
been preaching to myself why I couldn?t get ahead instead of
why I could. I had been selling myself short. I found this streak
of self-depreciation showed through in everything I did. Then it
dawned on me that no one else was going to believe in me until
I believed in myself.
?Right then I decided, ?I?m through feeling second-class.
From here on in I?m not going to sell myself short.?
?Next morning I still had that confidence. During the job
interview I gave my newfound confidence its fll?st test. Before
coming for the interview I?d hoped I would have courage to ask
for $750 or maybe even $1,000 more than my present job was
paying. But now, after realizing I was a valuable man, I upped it
to $3,500. And I got it. I sold myself because after that one long
night of self-analysis I found things in myself that made me a lot
more salable.
?Within two years after I took that job I had established a
reputation as the fellow who can get business. Then we went into
a recession. This made me still more valuable because I was one
of the best business-getters in the industry. The company was
reorganized and I was given a substantial amount of stock plus
a lot more pay.?
Believe in yourself, and good things do start happening.

Your mind is a ?thought factory.? It?s a busy fa.ctory, producing
countless thoughts in one day.
Production in your thought factory is under the charge of
two foremen, one of whom we will call Mr. Triumph and the
other Mr. Defeat. Mr. Triumph is in charge of manufacturing
positive thoughts. He specializes in producing reasons why you
can, why you?re qualified, why you will.
The other foreman, Mr. Defeat, produces negative, deprecating
thoughts. He is your expert in developing reasons why you
can?t, why you?re weak, why you?re inadequate. His specialty is
the ?why-you-will-fail? chain of thoughts.
Both Mr. Triumph and Mr. Defeat are intensely obedient.
They snap to attention immediately. All you need do to signal
either foreman is to give the slightest mental beck and call. If the
signal is positive, Mr. Triumph will step forward and go to work.
Likewise, a negative signal brings Mr. Defeat forward.
To see how these two foremen work for you, try this example.
Tell yourself, ?Today is a lousy day.? This signals Mr. Defeat
into action, and he manufactures some facts to prove you are
right. He suggests to you that it?s too hot or it?s too cold, business
will be bad today, sales will drop, other people will be on edge,
you may get sick, your wife will be in a fussy mood. Mr. Defeat is
tremendously efficient. In just a few moments he?s got you sold.
It is a bad day. Before you know it, it is a heck of a bad day.
But tell yourself, ?Today is a fme day,? and Mr. Triumph is
signaled forward to act. He tells you, ?This is a wOl1deifill day. The
weather is refieshing. It?s good to be alive. Today you can catch
up on some of your work.? And then it is a good day.
In llke fashion Mr. Defeat can show you why you can?t sell

Mr. Smith; Mr. Triumph will show you that you can. Mr. Defeat
will convince you that you will fail, while Mr. Triumph will demonstrate
why you will succeed. Mr. Defeat will prepare a brilliant
case against Tom, while Mr. Triumph will show you more reasons
why you like Tom.
Now; the more work you give either of these two foremen,
the stronger he becomes. If Mr. Defeat is given more work to
do, he adds personnel and takes up more space in your mind.
Eventually, he will take over the entire thought-manufacturiug
division, and virtually all thought will be of a negative nature.
The only wise thing to do is fire Mr. Defeat. You don?t
need him. You don?t want him around telling you that you can?t,
you?re not up to it, you?ll fail, and so on. Mr. Defeat won?t help.
you get where you want to go, so boot him out.
Use Mr. Triumph 100 percent of the time. When any
thought enters your mind, ask Mr. Triumph to go to work for
you. He?ll show you how you can succeed.
Between now and tomorrow at this time another 11,500
new consumers will have made their grand eptry into the U.S.A.
Population is growing at a record rate. In the next ten years
the increase is conservatively estimated at 35 million. That?s
equal to the present combined metropolitan population of our?
five biggest cities: New York, Chicago, Los Angeles, Detroit, and
Philadelphia. Imagine!
New industries, new scientific breakthroughs, expanding
markets-all spell opportunity. This is good news. This is a most
wonderful time to be alive!
All signs point to a record demand for top-level people in
every field-people who have superior ability to influence others,
to direct their work, to serve them in a leadership capacity.

And the people who will fill these leadership positions ar~ all
adults or near adults right now. One of them is you.
The guarantee of a boom is not, of course, a guarantee of
personal success. Over the long pull, the United States has always
been booming. But just a fast glance shows that millions and millions
of people-in fact, a majority of them-struggle but don?t
really succeed. The majority of folks still plug along in mediocrity
despite the record opportunity of the last two decades. And
in the boom period ahead, most people will continue to worry,
to be afraid, to crawl through life feeling unimportant, unappreciated,
not able to do what they want to do. As a result, their
performance will earn them petty rewards, petty happiness.
Those who convert opportunity into reward (and let me
say, I sincerely believe you are one of those, else you?d rely on
luck and not bother with this book) will be those wise people
who learn how to think themselves to success.
Walkin. The door to success is open wider than ever before.
Put yourself on record now that you are going to join that select
group that is getting what it wants from life.
Here is the first step toward success. It?s a basic step. It
can?tbe avoided. Step One: Believe in yourself, believe you can
succeed.
HOW TO DEVELOP THE POWER OF BELIEF
Here are the three guides to acquiring and strengthening the
power of belief:
1. Think success, don?t think failure. At work, in your home,
substitute success thinking for failure thinking. When you
face a difHcult situation, think, ?I?ll win,? not ?Til probably
Believe?YOU CAN SUCCEED Arm YOU WILL
lose.? When you compete with someone else, think, ?I?m
equal to the best,? not ?I?m outclassed.? When opportunity
appears, think ?1 can do it,? never ?1 can?t.? Let the master
thought ?1 will succeed? dominate your thinking process.
Thinking success conditions your mind to create plans that
produce success. Thinking failure does the exact opposite.
Failure thinking conditions the mind to think other thought?that produce failure.

2. Remind yourself regularly that you are better than you think
you are. Successful people are not supermen. Success does
not require a superintellect. Nor is there anything mystical
about success. And success isn?t based on luck. Successful
people are just ordinary folks who have developed belief
in themselves and what they do. Never-yes, never-sell
yourself short.
3. Believe Big. The size of your success is determined by the
size of your belief. Think little goals and expect little achievements.
Think big goals and win big success. Remember
this, too! Big ideas and big plans are often easiel~certainly
no more difficult-than small ideas and small plans.
Mr. Ralph J. Cordiner, chairman of the board of the
General Electric Company, said this to a leadership conference:
?We need from every man who aspires to leadership-for himself
and his company-a determination to undertake a personal
program of self-development. Nobody is going to order a man
to develop ?. Whether a man lags behind or moves ahead in
his specialty is a matter of his own personal application. This is?something which takes time, work, and sacrifice. Nobody can do?it for you.?

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