Old Ideas Are Better Than The Idea You Just Thought Of

Editor's note:?Jake Knapp is a design partner at Google Ventures. It drives me crazy every time I hear about Mailbox, the fancy-pants email app that Dropbox bought for a gazillion dollars. I mean, come on, it?s such an obvious idea -- the app?s killer feature is "email snoozing."?It?s basically organized procrastination, and it?s been around since David Allen?s Getting Things Done, if not longer. There?s even been a plug-in called Boomerang?for years that allows you to snooze your email in the browser. I could have taken that old idea, quit my job and made my own beautiful email-snoozing iPhone app. And then I would have been rolling around atop piles of thousand-dollar bills in Dropbox?s fancy headquarters.?It?s aggravating.

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