Newsletters or ezines are important for any business. The reason is because you can keep your business in front of your subscribers easily and quickly with a simple newsletter. You can use your personal email to handle this, but it?s not the best way. There are many platforms you can use that are reasonable in price and easy to use.
Platforms like Constant Contact and MailChimp are good to use because they give you the ability to maintain your list. You also have the ability to create and send out one newsletter to your entire list. You don?t have to worry about others receiving the email address of others in your list and that?s priceless. These platforms also give you the ability to add pictures and HTML code so your newsletter can be the best it can be.
Once you have the newsletter created and you?ve sent it to your list, what do you do with it? Some platforms give you the ability to post it automatically to social networking sites like Twitter and Facebook. This feature gives you the ability to do so much more. You?ll gain more subscribers and your newsletter will reach people that may not have otherwise know you had one they?d be interested in reading.
Once you add your newsletter to the social networking sites you have a link for it. This gives you the ability to take your newsletter one step further. Do you have contacts on your cell phone? Well of course you do. So the first thing you need to do is contact each one of them and ask if they?d be interested in receiving a text message from you each time you publish a newsletter. The reason for this is because you don?t want them to go over on their text messages and have to pay a fee for it. The other reason is because not everyone has internet access and there is no point in sending a link to your newsletter if they can?t open it and read what you have to say.
Another thing you need to consider is creating a page on your site for the newsletter archives. You never know when someone may remember reading something in your newsletter, but to keep down the space on their email they deleted the email they received. When you save the archives, you?ve got what they need and who knows, it may generate a sale or a client that you wouldn?t have had otherwise.
Newsletters are the perfect way to remind your readers of what you offer and help solve a problem. When you use social networking sites, your personal website, and text messaging to get your message out to others, you?ll find your business will grow. When this happens, the fee you pay for your newsletter platform will pay for itself over and over.
Corrie Petersen runs a successful Virtual Assistant business. She enjoys helping her clients reach out to others through the services she offers like newsletter management. If you?re ready to take your newsletter up a notch, click here to see how she can help you make that happen.
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