Thursday, June 30, 2011

White House chef: Sodas aren't the problem - Healthy Living - The ...

White House chef: Sodas aren?t the problem

June 28th, 2011, 4:35 pm ? Post a Comment ? posted by Landon Hall

Sam Kass, a White House Chef and a policy advisor for first lady Michelle Obama's nutrition program, works the room at the Manchester Grand Hyatt in San Diego.

Depending on your point of view, Sam Kass is either parroting the soft-drink companies, or he?s a realist who epitomizes the pragmatic approach to childhood obesity of his boss, First Lady Michelle Obama.

Kass, who rose from the Obama family?s personal chef during their Chicago days to Assistant White House Chef to Senior Policy Advisor for Healthy Food Initiatives at the White House, was a keynote speaker on the first day of the national Childhood Obesity Conference in San Diego.

Echoing a crucial strategy of the first lady?s ?Let?s Move!? campaign, Kass said child obesity ?will not be solved unless we really work with and involve the private sector.?

It was more than a year ago that Michelle Obama launched ?Let?s Move!? as a campaign to bring pediatric obesity levels back to 1970s levels. That would be about 5 percent, a long way from the 16 percent the level is now. One-third of children are overweight or obese.

The campaign seeks to bring healthy foods to poorer neighborhoods by adding more supermarkets and farmer?s markets. But its initial successes involved prodding food manufacturers like Kraft to reduce sodium and sugar in packaged foods. Walmart also announced it had convinced its food suppliers to reformulate their products to make them healthier, as well as reduce prices for fruits and vegetables at its superstores that sell produce.

Some advocates have criticized the approach as being too lenient on the food companies, but Kass emphasized that companies have to be part of the solution. He told the 1,800 or so attendees at the conference luncheon ? many of them dietitians, educators, public-health managers, academics and health-care providers ? that ?we need to redefine who we deem to be stakeholders? in the debate.

Kass said companies should be given credit when they offer to make improvements, even if those efforts fall a bit short. If they get ?70 percent of the way, and they get creamed for not going 100 percent of the way,? those companies won?t have an incentive to make their products healthier, he said.

He added that the first lady believes that the issue can?t be solved with ?a piece of legislation? or ?a presidential decree.?

During a question-and-answer period, an employee at Kaiser Permanente in San Francisco suggested the White House get behind an effort to ban sodas in hospitals. Kass said focusing on one food item doesn?t bring a comprehensive solution to a complex problem.

?This issue is not caused by one drink,? Kass said, echoing arguments made by the soda industry when a California soda tax was proposed. ?It?s about a much broader food landscape.?

Kass praised the MyFoodPlate.Gov campaign by the USDA, a reboot of the outdated, confusing Food Pyramid. He said the public isn?t served by ?conflicting sources and messages? on nutrition that ?turn people off.?

He urged the attendees to coalesce around a single message. The USDA soon will begin offering quarterly messages surrounding the new MyPlate design, beginning with this simple precept: Fill half your plate with fruits and vegetables during a meal.

Related posts on childhood obesity:

Source: http://healthyliving.ocregister.com/2011/06/28/white-house-chef-sodas-arent-the-problem/34707/

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How Do You Distribute Your Newsletter? | WEB-DESIGN,WEB ...

By Administrator on June 28th, 2011



Newsletters or ezines are important for any business. The reason is because you can keep your business in front of your subscribers easily and quickly with a simple newsletter. You can use your personal email to handle this, but it?s not the best way. There are many platforms you can use that are reasonable in price and easy to use.

Platforms like Constant Contact and MailChimp are good to use because they give you the ability to maintain your list. You also have the ability to create and send out one newsletter to your entire list. You don?t have to worry about others receiving the email address of others in your list and that?s priceless. These platforms also give you the ability to add pictures and HTML code so your newsletter can be the best it can be.

Once you have the newsletter created and you?ve sent it to your list, what do you do with it? Some platforms give you the ability to post it automatically to social networking sites like Twitter and Facebook. This feature gives you the ability to do so much more. You?ll gain more subscribers and your newsletter will reach people that may not have otherwise know you had one they?d be interested in reading.

Once you add your newsletter to the social networking sites you have a link for it. This gives you the ability to take your newsletter one step further. Do you have contacts on your cell phone? Well of course you do. So the first thing you need to do is contact each one of them and ask if they?d be interested in receiving a text message from you each time you publish a newsletter. The reason for this is because you don?t want them to go over on their text messages and have to pay a fee for it. The other reason is because not everyone has internet access and there is no point in sending a link to your newsletter if they can?t open it and read what you have to say.

Another thing you need to consider is creating a page on your site for the newsletter archives. You never know when someone may remember reading something in your newsletter, but to keep down the space on their email they deleted the email they received. When you save the archives, you?ve got what they need and who knows, it may generate a sale or a client that you wouldn?t have had otherwise.

Newsletters are the perfect way to remind your readers of what you offer and help solve a problem. When you use social networking sites, your personal website, and text messaging to get your message out to others, you?ll find your business will grow. When this happens, the fee you pay for your newsletter platform will pay for itself over and over.

Corrie Petersen runs a successful Virtual Assistant business. She enjoys helping her clients reach out to others through the services she offers like newsletter management. If you?re ready to take your newsletter up a notch, click here to see how she can help you make that happen.

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Source: http://webdiana.net/internet-and-businesses-online/ezine-publishing/how-do-you-distribute-your-newsletter.html

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